Nike is pulling a netflix to connect with women and it just. I adored this miniseries so thought id upload for all. Its where your interests connect you with your people. In addition to the short video clips, nike creates longform video content. Nike is pulling a netflix to connect with women and it just might be working home.
The series was named margot vs lily in which lily challenges margot to make a fitness web show that gets 1,000 followers and margot challenges lily to find at least three real friends. Were three episodes into nike womens web series margot vs lily and it seems that last weeks slow start has continued, with sluggish results all around. Directed by hey wonderfuls tricia brock, margot vs. The ensuing video draws the viewers, but the content seriously hurts lilys feelings and both sisters are left hurting. The 5 best binge watch shows to catch up on, buro 247. A fitnessobsessed youtube celeb and her exerciseallergic sister make a bet on new years eve, and its game on. To continue reading this article you need to be registered with campaign. In episode three, margot tries a sexier new strategy for her fitness show, while lily blurs the lines between friendship and fitness. Margot vs lily sesta puntata della web series nike women. Nike is branching into longform content to target millennial women. Brigette lundypaine casey gardner atypical brigette casey brigette atypical casey atypical sam atypical netflix atypical.
This short and sweet episode of nikewomens original web series margot vs lily will leave you hanging from a cliff until the next one. So were hoping that our latest addiction, nike original show series margot vs lily, will motivate us to work out more. Margot is a slightlymotivated, unfit slacker nerd, whereas lily is the overachieving but socially awkward star of her own websiteyoutube fitness show. In this cliffhanger of an episode, margot stoops to new lows and lily makes yet another friend. The series serves as fitspiration to start moving, telling the story of two unlikely sisters. Shes the energiserbunny proof that no matter how much. Adaptation of the nike web series across western europe, communicating with the global team on campaign assets and deliverables, managing territories in their rollout. Lily is making waves on social, but is it for the right reasons. Nike kicked off the latest iteration of its better for it campaign, an eightpart original series on youtube called margot vs lily. Weve all been there, so to help you stay on the right track, weve teamed up with nike to help inspire women sporty and nonsporty alike. Feb 02, 2016 nike is launching a scripted youtube series as part of the better for it campaign encouraging women to achieve their personal bests in fitness and sport. Nikes shares fell as much as 7% in afterhours trading after it. Nike is launching a scripted youtube series as part of the better for it campaign encouraging women to achieve their personal bests in fitness and sport.
Immediately following its launch, the tumblr amassed 175,000 followers and was the most reblogged fashion brand of 2015. For an extra dose of fitness motivation though, also check out episode 7 of the new nike original show series, margot vs lily, where this issue is explored in greater detail. When margot visits home during the holidays to reveal that shes been fired, the two get into a fight over whos life has more problems. Starring two sisters exerciseallergic margot and youtube fitness celebrity, lily, their sibling rivalry gets out of hand when they challenge each other to get way outside of their fitness comfort zones. Lily is befriended by a strange woman who just parted ways with her boyfriend of four years. New youtube fitness series margot vs lily will inspire your.
Time out dubai has information on a new youtube fitness series, margot vs lily, which will inspire your exercise goals. And two months after the campaign launch, nikes womens division saw a 20% lift. This is margot vs lily episode 7 by shelley eisner on vimeo, the home for high. If you havent already been watching, the series is currently up to episode 4. Oct 07, 2017 i adored this miniseries so thought id upload for all to enjoy. Lily is a youtube fitspo sensation and margot is, well, more like us. Lily is super sportief en druk met haar eigen, goedlopende, online workout channel.
Scripted episodic or singular online video content that integrates products or services on behalf of a brand. Lily is a brand new original series from nike following the stories of competitive sisters margot and lily. Margot, desperate to attract more viewers, takes the nuclear option and visits her dreaded exboyfriend brad who is a popular gamer with his own channel and fan base. Feb 16, 2016 were three episodes into nike womens web series margot vs lily and it seems that last weeks slow start has continued, with sluggish results all around in episode three, margot tries a sexier new strategy for her fitness show, while lily blurs the lines between friendship and fitness. Alex hipwell nike master trainer ahbodies videos facebook. Lily challenges margot to make a fitness web show and get. The ensuing video draws the viewers, but the content seriously hurts lily s feelings and both sisters are left hurting. Lily depicts two very different adopted sisters engaging in a socialmedia fitness challenge. Margot vs lily is an eightepisode original series made in collaboration with celebrated filmmaker alfonso gomezrejon. Nikes better for it womens campaign gets brands firstever. Nikes better for it womens campaign gets brands first. Why margot vs lily is your new bingewatch addiction. This weeks episode of nikes original series can be described in one word.
Nike adds scripted series to better for it womens campaign. The eightepisode online show margot vs lily follows two twentysomethings one an exercise addict, the other a couch potato as they challenge each other to improve their lives. Lily is nog steeds socially awkward en maakt vrienden met een willekeurige dansende vrouw in het park nadat ze haar eigen appartement uit gegooid is. Abercrombie, once averse to ads, touts hollister on web series.
Nike is launching an original web video series aimed at inspiring millennial women to get fit. She drinks, she parties and she doesnt have the most committed relationship to. Its success could mark a significant milestone as brands move away from traditional facebook posts and tweets, and into more sophisticated methods of targeting young customers. Called margot versus lily, the eightepisode series sees two. Watch episode 8 of margot vs lily here to find out. Lily to inspire customers to work out, preferably in pictured outfits. Tumblr is a place to express yourself, discover yourself, and bond over the stuff you love. Margot vs lily resolutions by nikewomen 1 of 8 36395 folder collection. Nike is pulling a netflix to connect with women and it. Why margot vs lily is your new bingewatch addiction, buro. Lily, which she said, while a first for nike, is a natural evolution for the brand.
Margot robbie learned to hold her breath for five minutes for suicide. Keep up with margot vs lily, an original show series from nikewomen. A new nike web series and tips to inspire resolution. Nikes new leap of faith into longform marketing with the campaign margot vs. This premise not only lives on, it breaks new ground in 2016, as nike premieres original series margot vs lily a better for it production, launches an online destination for better for it on. Adweek spoke to kerri hoytpack, vp of nike womens brand marketing globally, this week about margot vs. Lily, who are nightandday sisters, is a way to reach out to a younger female demographic a core group of shoppers. Margot finally figures out internet popularity, so like the attentionseeker she is she goes on her exboyfriends show to leech off of his internet celebrity by bashing her own sister and calling her a. Watch the latest videos from alex hipwell nike master trainer ahbodies. Lily is all about palgamy and muscles, and some good news for camp lily. Jan 25, 2016 this premise not only lives on, it breaks new ground in 2016, as nike premieres original series margot vs lily a better for it production, launches an online destination for better for it on.
Not only that, but nike has also created a new original show series to help people on their fitness journeys margot vs lily. A new nike web series and tips to inspire resolution making. Lily episodes 18 by rsa films on vimeo, the home for high quality videos and the people who love them. It sure wants to be, beginning with its first scripted series, the eightepisode margot vs. Nike causes storm targeting longform ads at millennials. Feb 02, 2016 it sure wants to be, beginning with its first scripted series, the eight episode margot vs. Nel sesto episodio, giochi, margot fa visita a una vecchia fiamma. Mar 07, 2016 margot, desperate to attract more viewers, takes the nuclear option and visits her dreaded exboyfriend brad who is a popular gamer with his own channel and fan base. Nike master trainer personal trainer nutrition advisor lifestyle coachnike athlete figure competitor. New youtube fitness series margot vs lily will inspire.
If youve been playing along at home, were up to episode five of nikes original series, margot vs lily the show follows the lives of two sisters livingworking out in nyc and. Why margot vs lily is your new bingewatch addiction, buro 24. There are even some fans getting angry when episodes arent uploaded when expected. This is margot vs lily episode 7 by shelley eisner on vimeo, the home for high quality videos and the people who love them. I adored this miniseries so thought id upload for all to enjoy. In this episode of nikewomens original web series margot vs lily, margot thinks shes jacked before she almost relapses back to her old lazy self, putting an end to this whole affair, but her friend allie wont let her.
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